|
How's your business going to keep
growing with the holidays just around the corner? What can you do when
most people don't want to spend money now?
If you are concerned the cash flow
won't flow and you won't have enough income for the next months, check
out these ten tips:
1. Create written copy to email your
subscribers and other email lists.
Just for your faithful customers,
send a free how-to report, a thoughtful poem to celebrate the
holidays, or a free offer of answering a question via email. This
action keeps your name out in front of your audience, and it makes
them feel acknowledged.
2. Create a form letter to send by
email to your potential clients.
It reminds them you are available for
them if they are ready to make a decision. Sample: "Dear name or
group, Just wondering if this is the time for you to begin action on
your book, internet marketing or web project? As you know I work with
small business people who want to write, publish and sell their books,
that will make a difference in others' lives, become the savvy expert
and household name, and build business profits consistently."
Follow with a special offer like a half hour phone session, or your
free ezine or articles. Send it during and after the holiday.
3. Organize your computer files to
locate the gold.
Perhaps you'll find an unfinished
article that you can edit and send to the opt-in (no spam) ezines or
top web sites in your field. These articles placed your coach #1 in
Google and other search engines as well as listing her web site URL on
12,800 sites up 1200 from just last week. This is a good time to
delete what no longer serves you.
4. Offer a strategic alliance with
top people in your field.
This can take the form of exchanging
tips for ezines, exchanging web links, or even promotional copy to add
to your site called, "Professional Resources." When I did
this with a large company's ezine of 30,000 subscribers, I received
back a spot where my monthly column sits--with a different how to
article each time. Just another way to get yourself out there.
5. Hire a part-time
organizer-computer assistant.
Call your local high school and place
an ad for their career center. It's minimum wage usually, and you can
double, even triple your business results with just a little help. If
you don't promote each day, you lose your momentum and potential
buyer.s responses. You can do the creating, your assistant can send
the emails out, clean up your files, and do web marketing.
6. Send out an email survey to
discover what's on your potential customer's or client's minds.
Ask them what is the number one
question they would like to have you answer for them. Then compile the
questions and answers. Leverage them to place on your web site, place
a few in several ezines to add new content, send out as article for
the opt-in ezines or for web sites, or exchange with strategic
partners.
7. Take some time off.
Renew yourself with a walk to hear
the birds, see the green and enjoy the smells. On my walks I take a
big whiff of Starbucks coffee aromas as I pass by to my local lake.
Check out nearby places such as a spa, hot mineral springs, or gardens
to be silent. Include more yoga in your day.
8. Get your expenses tallied before
tax season.
See what else you can do to get more
deductions before the year's end.
9. Stop spending time on things you
don't enjoy.
Say, "I let go of all that
doesn't serve me." Look over your daily to do pages, and instead
of dashing from one thing to another, list just 3 High Level
Activities you want to accomplish for each day. The trick is to finish
them before you wander to another lesser priority.
10. Make promotion and marketing part
of your daily life.
Doing a little each day does bring
great rewards. You may not get to pick the time someone uses your
service or product, but ongoing promotion does work. Just found an
email from one year ago from a potential client. Today he is with me
as a full on client.
These tips are just the beginning.
Put an easy attitude on as your build your business even during the
holidays. Then, reward yourself with quality time with friends and
family.
|